Cultures that Endure

Written by - Lori Taylor Ph.D.

Culture is the Foundation of Every Successful Organization. Over the last decade, I’ve had the privilege of working at companies as diverse as

United Airlines, Amazon, Chewy, and Calvin Klein/Tommy Hilfiger. What I learned is that no matter the industry — aviation, e-commerce, fashion, or retail

— the real driver of performance isn’t strategy alone, it’s culture.

At Amazon, I saw how leadership principles shape behavior at every level.

At United Airlines, I experienced how culture drives trust in massive, complex organizations.

At Chewy, I learned how customer obsession translates into deep employee engagement.

At Calvin Klein and Tommy Hilfiger, I witnessed how culture protects heritage while fueling reinvention.

Today, I focus on helping leaders design cultures where people thrive and performance follows. Because when culture is strong, organizations don’t just grow — they endure. I’d love to hear from you: What’s one lesson you’ve learned about culture in your career?